McClatchy needed to migrate three national brands off Sailthru without disrupting subscriber engagement. I led the cutover across Us Weekly, Woman's World, and Soap Opera Digest, redesigning HTML templates and warming Woman's World's sending IP to protect deliverability through the switch.

Us Weekly and Woman's World needed another channel to reach lapsed and casual visitors beyond email. I launched web push across both brands, growing reach 54% for Us Weekly and 147% for Woman's World in just three weeks.

Lapsing subscribers had no structured path back to engagement. Using Amplitude and Snowflake data, I built 30/60/90-day reengagement journeys and a Welcome Series to guide new and returning readers through the funnel.

Manual reporting and newsletter processes were eating up the team's week. I built Pipedream automation workflows that save 20 hours per week, freeing the team to focus on revenue-driving commerce and newsletter initiatives.

Six client brands, including JustFoodForDogs, JustFab, and Curology, each needed consistent, high-performing lifecycle campaigns without a shared platform or playbook. I built and executed weekly email and SMS campaigns across Braze, Klaviyo, Iterable, and Customer.io, running monthly A/B tests to continuously refine targeting and segmentation for every brand. That range across tools and brands now shapes how I run the entire L&E newsletter program at McClatchy.