CRM & Lifecycle Marketing
for 1.8M+ subscribers
Sneak peak at my campaigns
Marketing in action
From ESP migrations to lifecycle automation, the work behind stronger subscriber relationships
Sailthru to Braze
McClatchy needed to migrate three national brands off Sailthru without disrupting subscriber engagement. I led the cutover across Us Weekly, Woman's World, and Soap Opera Digest, redesigning HTML templates and warming Woman's World's sending IP to protect deliverability through the switch.
CRM Migration
Web Push Launch
Us Weekly and Woman's World needed another channel to reach lapsed and casual visitors beyond email. I launched web push across both brands, growing reach 54% for Us Weekly and 147% for Woman's World in just three weeks.
Push Notification Strategy
Lifecycle Reengagement
Lapsing subscribers had no structured path back to engagement. Using Amplitude and Snowflake data, I built 30/60/90-day reengagement journeys and a Welcome Series to guide new and returning readers through the funnel.
Lifecycle & Retention
Automation Workflows
Manual reporting and newsletter processes were eating up the team's week. I built Pipedream automation workflows that save 20 hours per week, freeing the team to focus on revenue-driving commerce and newsletter initiatives.
Marketing Automation
A/B Testing & Segmentation
Customer Journey Design
Email, Push & SMS Strategy
Braze / Klaviyo / Iterable / Customer.io
CRM & Lifecycle Marketing
ESP Migration & Implementation
Amplitude & Snowflake Analytics
Newsletter Deliverability
Marketing Automation
What I bring to the table
Lifecycle strategy and automation that keep 1.8M+ subscribers engaged, from first send to loyal subscriber.
Behind the campaigns
Meet the marketer behind the metrics. – a quick peek into my world
I help media and DTC brands turn subscriber data into revenue. Whether that’s a Braze migration that doesn’t break deliverability mid-flight or a lifecycle journey that actually gets opened instead of ignored, I care about the things that make a real difference: growing audiences, saving hours, and getting campaigns out the door and into inboxes on time. When I’m not building automations, I’m usually spending time with my family, hosting my book club, playing video games, or finding an excuse to add another record to my collection. I believe good lifecycle marketing should feel invisible to the subscriber and undeniable in the data.
Big fan of my dog
love being outdoors
Hi, it's me :)
Kind Words
Ashley Tovar
CEO, gatherologie
Joe Mulick
Lifecycle Marketing Specialist, McClatchy Media
Brands I've Worked With
Us Weekly
Woman's World
Soap Opera Digest
Castle & Rook
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FAQs
Got questions? I've got answers.
What platforms do you specialize in?
What kind of brands have you worked with?
Are you open to new opportunities?
What does a typical lifecycle project look like for you?
Can I see more of your work?
Ready to elevate your brand?
I'd love to connect with you!
CRM & Lifecycle Marketing
for 1.8M+ subscribers
Sneak peak at my campaigns
Marketing in action
From ESP migrations to lifecycle automation, the work behind stronger subscriber relationships
Sailthru to Braze
McClatchy needed to migrate three national brands off Sailthru without disrupting subscriber engagement. I led the cutover across Us Weekly, Woman's World, and Soap Opera Digest, redesigning HTML templates and warming Woman's World's sending IP to protect deliverability through the switch.
CRM Migration
Web Push Launch
Us Weekly and Woman's World needed another channel to reach lapsed and casual visitors beyond email. I launched web push across both brands, growing reach 54% for Us Weekly and 147% for Woman's World in just three weeks.
Push Notification Strategy
Lifecycle Reengagement
Lapsing subscribers had no structured path back to engagement. Using Amplitude and Snowflake data, I built 30/60/90-day reengagement journeys and a Welcome Series to guide new and returning readers through the funnel.
Lifecycle & Retention
Automation Workflows
Manual reporting and newsletter processes were eating up the team's week. I built Pipedream automation workflows that save 20 hours per week, freeing the team to focus on revenue-driving commerce and newsletter initiatives.
Marketing Automation
A/B Testing & Segmentation
Customer Journey Design
Email, Push & SMS Strategy
Braze / Klaviyo / Iterable / Customer.io
CRM & Lifecycle Marketing
ESP Migration & Implementation
Amplitude & Snowflake Analytics
Newsletter Deliverability
Marketing Automation
What I bring to the table
Lifecycle strategy and automation that keep 1.8M+ subscribers engaged, from first send to loyal subscriber.
Behind the campaigns
Meet the marketer behind the metrics. – a quick peek into my world
I help media and DTC brands turn subscriber data into revenue. Whether that’s a Braze migration that doesn’t break deliverability mid-flight or a lifecycle journey that actually gets opened instead of ignored, I care about the things that make a real difference: growing audiences, saving hours, and getting campaigns out the door and into inboxes on time. When I’m not building automations, I’m usually spending time with my family, hosting my book club, playing video games, or finding an excuse to add another record to my collection. I believe good lifecycle marketing should feel invisible to the subscriber and undeniable in the data.
Big fan of my dog
love being outdoors
Hi, it's me :)
Kind Words
Ashley Tovar
CEO, gatherologie
Joe Mulick
Lifecycle Marketing Specialist, McClatchy Media
Brands I've Worked With
Us Weekly
Woman's World
Soap Opera Digest
Castle & Rook
FAQs
Got questions? I've got answers.
What platforms do you specialize in?
What kind of brands have you worked with?
Are you open to new opportunities?
What does a typical lifecycle project look like for you?
Can I see more of your work?
Ready to elevate your brand?
I'd love to connect with you!
CRM & Lifecycle Marketing
for 1.8M+ subscribers
Sneak peak at my campaigns
Marketing in action
From ESP migrations to lifecycle automation, the work behind stronger subscriber relationships
Sailthru to Braze
McClatchy needed to migrate three national brands off Sailthru without disrupting subscriber engagement. I led the cutover across Us Weekly, Woman's World, and Soap Opera Digest, redesigning HTML templates and warming Woman's World's sending IP to protect deliverability through the switch.
CRM Migration
Web Push Launch
Us Weekly and Woman's World needed another channel to reach lapsed and casual visitors beyond email. I launched web push across both brands, growing reach 54% for Us Weekly and 147% for Woman's World in just three weeks.
Push Notification Strategy
Lifecycle Reengagement
Lapsing subscribers had no structured path back to engagement. Using Amplitude and Snowflake data, I built 30/60/90-day reengagement journeys and a Welcome Series to guide new and returning readers through the funnel.
Lifecycle & Retention
Automation Workflows
Manual reporting and newsletter processes were eating up the team's week. I built Pipedream automation workflows that save 20 hours per week, freeing the team to focus on revenue-driving commerce and newsletter initiatives.
Marketing Automation
A/B Testing & Segmentation
Journeys
Email/Push/SMS
Braze / Klaviyo / Iterable / Customer.io
CRM & Lifecycle
ESP Migration & Implementation
Amplitude/Snowflake
Newsletter Deliverability
Marketing Automation
What I bring to the table
Lifecycle strategy and automation that keep 1.8M+ subscribers engaged, from first send to loyal subscriber.
Behind the campaigns
Meet the marketer behind the metrics. – a quick peek into my world
I help media and DTC brands turn subscriber data into revenue. Whether that’s a Braze migration that doesn’t break deliverability mid-flight or a lifecycle journey that actually gets opened instead of ignored, I care about the things that make a real difference: growing audiences, saving hours, and getting campaigns out the door and into inboxes on time. When I’m not building automations, I’m usually spending time with my family, hosting my book club, playing video games, or finding an excuse to add another record to my collection. I believe good lifecycle marketing should feel invisible to the subscriber and undeniable in the data.
Big fan of my dog
love being outdoors
Hi, it's me :)
Kind Words
Ashley Tovar
CEO, gatherologie
Joe Mulick
Lifecycle Marketing Specialist, McClatchy Media
Brands I've Worked With
Us Weekly
Woman's World
Soap Opera Digest
Castle & Rook
FAQs
Got questions? I've got answers.
What platforms do you specialize in?
What kind of brands have you worked with?
Are you open to new opportunities?
What does a typical lifecycle project look like for you?
Can I see more of your work?
Ready to elevate your brand?
I'd love to connect with you!