Charlette Daigneault

Marketing Manager, Audience

Thousand Oaks, California

Professional overview

Marketing manager who leads cross-functional programs and turns strategy into execution-ready work. Supported the Sailthru-to-Braze migration across three national media brands (1.8M+ subscribers) and built automation workflows that save 20 hours per week. Use Amplitude and Snowflake data to drive lifecycle strategy, including 54% and 147% web push audience growth in three weeks.

Skills

CRM & Lifecycle Marketing · Braze / Klaviyo / Iterable / Customer.io · Newsletter IP Warming & Deliverability · Marketing Automation · ESP Migration & Implementation · Amplitude & Snowflake Analytics · Customer Journey Design · Email, Push & SMS Strategy · A/B Testing & Segmentation

Work experience

Marketing Manager, Audience | McClatchy Media

July 2025–Present

  • Own L&E engagement strategy for Us Weekly, Woman’s World, and Soap Opera Digest, reaching 1.8M+ subscribers.

  • Supported Sailthru-to-Braze migration across all three brands, including HTML email template redesigns and Woman’s World IP warming.

  • Launched web push across L&E, growing audiences 54% for Us Weekly and 147% for Woman’s World in three weeks.

  • Leverage Amplitude and Snowflake to drive lifecycle strategy, including 30/60/90-day reengagement and Welcome Series programs.

  • Build Pipedream automation workflows that save 20 hours/week and support revenue-driving newsletter and commerce initiatives.

Marketing Specialist (Contract) | Castle & Rook Strategic Marketing

August 2024–July 2025

  • Built and executed weekly email blasts and SMS campaigns for clients including JustFoodForDogs, FabFitFun, and Curology, using Braze, Klaviyo, Iterable, and Customer.io, with monthly A/B test strategies.

  • Created lifecycle email journeys from scratch and analyzed campaign data to refine targeting, segmentation, and engagement strategies.

Client Relationship Manager | EasyKnock

May 2022–June 2023

  • Cultivated client relationships and managed lead funneling through the Salesforce pipeline to ensure efficient lead management.

  • Developed client estimates and prepared Letters of Intent to formalize new engagements.

Account Manager | Better.com

October 2020–May 2022

  • Provided consultative home loan guidance to clients and team members via cross-channel communication, identifying optimal product matches through collaborative analysis and informed decision-making.

Marketing Manager | gatherologie

July 2017–June 2018 · San Luis Obispo County, California

  • Developed and curated content for gatherologie’s social media channels, engaging audiences through strategic posts on Instagram and Facebook.

  • Crafted posts for A/B testing within the marketing analytics framework, contributing data-driven insights to optimize marketing strategies.

  • Contributed to the design and layout of newsletters using MailChimp, creating visually appealing content for communication and outreach.

  • Engaged with Instagram users to grow the follower base and strengthen community interaction.

Education

Bachelor of Arts in Organizational Communication

Minor in Psychology · California State University, Chico · Graduated 2020