Lifecycle Reengagement
Lapsing subscribers had no structured path back to engagement. Using Amplitude and Snowflake data, I built 30/60/90-day reengagement journeys and a Welcome Series to guide new and returning readers through the funnel.
Lifecycle & Retention
Project Overview
Client: HealthSync, a pre-seed health tech startup
Industry: Telehealth, Employee Wellness
Timeline: 8 weeks (2024)
My Role: Lead Product Designer
HealthSync aimed to provide startup teams with accessible telehealth services. I designed an app to connect employees to virtual care, supporting wellness in high-stress environments.
Design Solution
