Sailthru to Braze
McClatchy needed to migrate three national brands off Sailthru without disrupting subscriber engagement. I led the cutover across Us Weekly, Woman's World, and Soap Opera Digest, redesigning HTML templates and warming Woman's World's sending IP to protect deliverability through the switch.
CRM Migration
Project Overview
Client: FinFlow, a pre-seed fintech startup
Industry: SaaS, Fintech
Timeline: 8 weeks (2024)
My Role: Lead Product Designer
FinFlow needed an expense tracking platform for startup teams with tight budgets. Existing tools were too complex, so I designed an MVP to provide real-time spending insights for growth and fundraising.
Design Solution
