Multi-Brand Email & SMS Strategy

Six client brands, including JustFoodForDogs, JustFab, and Curology, each needed consistent, high-performing lifecycle campaigns without a shared platform or playbook. I built and executed weekly email and SMS campaigns across Braze, Klaviyo, Iterable, and Customer.io, running monthly A/B tests to continuously refine targeting and segmentation for every brand. That range across tools and brands now shapes how I run the entire L&E newsletter program at McClatchy.